April 27, 2025

About

People can define success in many different ways. I describe it as my journey, a way to conquer some of my past disappointments. As an older person, I see the fulfillment of my projects as a momentous achievement that I have worked hard to finish.

Younger ones may see success as the end goal of getting a better job or moving up and being counted among the educated elite. Success for me means finishing a journey that I started some years back. Things got in the way of my trip, so success is a personal journey for me that I continue on and am not defined by materialism or any such vices that seem to trip many up. The journey for me is the sense of accomplishment I feel when I have done a job that benefits others.

The strategies I learned to employ helped me develop my systematic approach to accomplishing projects. It has served me well and keeps me on track with my assignments.

  1. I use note-taking and project management apps to keep track of my new creative projects. I employ them for taking notes, scheduling my time, and ensuring I have an overview of my work.
  2. I remain as active as possible in web development, project management, and the men’s wear community. I am a self-learner; I heavily engage with other creators to help me get an edge on what I am working on. Hopefully, the comments, perspectives, or thoughts of others help me understand and fine-tune my focus on the subject or project at hand.
  3. I ask lots of questions, which can help me mentally form the best approach; different perspectives provide a better view of the project. The diversity of thought helps me see angles I did not consider.

Although I work long hours developing applications and working in men’s wear, I hope that I can finish everything on time and do my best to do so. Thanks for taking the time to read my musings with the hope that I can inspire others to do the same.

This was the masthead for the first Toro Media Group site, started in 1998
Toro Media Group briefly changed its name to Rift Media for two years, and was spun off to create a men’s fashion blog called “The Dicky Bow”
The Dicky Bow started 20 years ago and when through several iterations throughout the years
The next iteration included the logo of the bull with a bow tie. We also spun off a venture called Papillon Cravatta for event marketing
The final iteration took place in 2019 with the new logo, before closing down in August 2021.

So I included a brief history of my ventures. I also had Toro Media Group, which continued as a separate site, mostly for business information and to handle private branding work. A full-blown company sprang from Toro Media Group, called Park City Desktop, a training facility started for new designers.

Park City Desktop – lasted 3 years as a training facility, 2013-2015
My last iteration of the Toro Media Group website before all was merged to the current site at erictoro.com

It’s been an incredible journey. While I may not have expanded the ventures as I originally intended, I gained invaluable experience in running a business and navigating relationships with clients and vendors. I learned the importance of conducting business with integrity, crafting a solid business plan, and effectively managing the bottom line.

I’ve truly enjoyed the excitement of working on new ventures and tackling the challenges they bring. If you’re interested in partnering with Toro Media Group for your marketing needs, please click the link below (our site is currently being revised). We’re a collaborative team of independent professionals who come together to take on specific assignments. To schedule an appointment, feel free to use our Zcal scheduler below.


Sincerely, Erik