Today’s marketing methods generate maximum results by increasing one’s visibility and enhancing their brand or image. Thus many turn to social media to accomplish that goal. While social media is hot and seems to be the panacea for all things marketing.
Leverage social media improperly and the results can be damaging or even catastrophic to one’s overall brand or image. The best solution would be to have all your outlets working together (Organic, Earned, and Paid media).
Marketing and Follow-up are among a company’s top priority!
If the wrong strategy is chosen to accomplish that goal then it could further hurt your overall marketing plans and budgets. The money invested in marketing communications has to be developed by estimating the expenditures needed to achieve the desired marketing objectives. This method is probably the most realistic that one can expect, even then it is often limited by financial constraints. Thus the age-old question, how can one quantify their marketing programs and campaigns? We won’t supply the answer just yet but remember that marketing communications and follow-up (the action that is taken after a successful marketing campaign) is important and realizing the cost vs. the gain may not always be reflected in a number.
My goal is not to sell or solicit with marketing services but education is even more important, I like dispensing information since useful information helps all of us think better and have more positive outcomes. I hope to serve as an information aggregator or portal that will deliver useful content to small and medium-sized businesses alike. If you would like to share your business acumen, feel free to write an article that I can post. In the future, you will have the ability to enjoy the marketing arsenal I will be building out. Feel free to use anything on the site as long as you credit me and provide me with a backlink to your work (provided it is not a spammy based site) so that we can share the love, enjoy my site!
Marketing References That I Use
Many more will be listed soon!