Marketing Communications

My Bucket List

Since we are all cooped up due to Covid-19, I was thinking that there was a life long goal that I needed to start now before my life changes again. So I started to teach myself how to play the guitar. At this stage in my life I am not looking for fame or fortune …
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The problem with content marketing?

Marketers, especially those focused on developing content are churning out information in the form of white papers, blog posts, technical data, e-books, thought pieces, marketing collateral, etc.. for their readers on a daily basis. So much content is being developed and pushed out, many companies do not take the time to test the readability of …
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